Per Nielson Monitor-Plus Scientology spent $45 million dollars last year on advertising, reports Yahoo.

Now the controversial church has contracted a new firm named Horizon to handle its lucrative ad business.

And apparently Horizon is popular amongst Scientologists. It also handles Earthlink’s advertising, founded by prominent and outspoken Scientologist Sky Dayton.

So what’s up?

It seems like the celebrity cache of stars like Tom Cruise and John Travolta is just not enough to put the church over.

Big bucks must be continually dumped into ad campaigns to pitch Scientology, not unlike a new movie or retail product.


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