While Tom Cruise appears to be winding up his latest crusade promoting L. Ron Hubbard’s “technology,” his fellow Scientologists are “schmoozing” with politicians in an apparent effort to cultivate useful connections.

Florida State senators were spotted attending Scientology functions and one is the majority leader.

United States Congressman Mark Foley of Palm Beach was photographed receiving his very own leather bound copy of Dianetics and The Way to Happiness, with Republican State Committee member Nancy Riley.

The book by Scientology’s founder Hubbard is a basic primer for beginners on the path to becoming true believers.

The Church of Scientology ran a photo of Foley and Riley on its website smiling with their hosts.

This was quite a shindig that included 150 handpicked quests from Clearwater to meet with Foley. And it was staged within the opulent ballroom at the Scientology-owned Fort Harrison Hotel.

Scientology crowed on its website about its ability to defeat legislation pending in Florida regarding psychiatry, their ongoing nemesis, concerning prescription drugs.

“They had to tangle with our CCHR [Citizens Commission on Human Rights] Executive Director. And after two weeks of intensive work, she reported that CCHR had defeated not one, not two, but ALL THREE destructive psych bills,” Scientology boasted.

Looks like all the political partying and schmoozing by the church and its members is paying off.

After a seemingly contrived media blitz about Tom Cruise’s dyslexia, the other shoe finally dropped.

Applied Scholastics International” opened its doors last week in St. Louis, reports the St. Louis Post-Dispatch.

The program is closely related to Scientology and was founded, is largely staffed and coordinated by its practitioners.

A spokesperson for the program says it’s “secular,” but it is admittedly based upon the teachings of L. Ron Hubbard, the founder of Scientology.

Cult apologist J. Gordon Melton, was apparently flown in to assure anyone interested that this effort “has to be separate, or it would just be too controversial,” reported The News Tribune.

Melton previously offered apologies for the terroist cult Aum in Japan after the group gassed Tokyo subways. Cult members paid for his travel expenses.

Tom Cruise, actresses Jenna Elfman and Anne Archer and musician Isaac Hayes, all Scientologists, were there for the grand opening reported the St. Louis Post-Dispatch.

Cruise, the featured speaker proclaimed, “Study Technology works.”

But the former “Top Gun” offered no proof other than an anecdotal story.

For that matter, there is no meaningful independent peer-reviewed and published scientific study proving the effectiveness of any of Hubbard’s touted “technology,” to cure anything.

Even Cruise’s alleged cure from dyslexia has never been independently verified.

No one seems to care about such facts though in an increasingly celebrity-driven pop culture. If a movie star says something is true, it must be. And there are always those photo ops.

The Hollywood TV show Extra ran a clip about the opening of the St. Louis center without even mentioning the Scientology connection.

Scientology certainly is expert at managing and milking its celebrities for its maximum benefit through carefully coordinated media events in an ongoing effort to plug pet projects.

Cruise and other Hollywood types that showed up in St. Louis are just one more example of Scientology’s slick publicity machine.

Isaac Hayes even cut the opening ribbon for yet another staged photo op.

Note: MSNBC reports about Scientology “detoxing” 9-11 firefighters. To review the story run at Cult News click here.

Tom Cruise has engaged in what looks increasingly like a well-organized media blitz to promote Scientology’s teachings, or as he might say Hubbard “Study Tech.”

The movie star has been holding forth fervently lately about his deliverance from dyslexia. The actor’s recovery wasn’t a “mission impossible,” because Scientology’s founder L. Ron Hubbard apparently came up with a cure for almost anything, including reading disabilities.

Well, at least Hubbard said he did.

In a revelation that might become a script for another “movie of the week,” the middle-aged actor confessed that he was once a “functional illiterate.”

However, the former “Top Gun” offered no objective verifiable evidence, or scientifically peer-reviewed proof. Instead, it was just essentially an anecdotal story that consisted of his personal testimony.

Was this testimonial staged within a tent revival for a traveling faith healer?

No.

It was recounted uncritically within a “five page spread” published by People Magazine, harshly critiqued yesterday by Fox News.

People did another glossy celebrity puff piece, but this one included a virtual infomercial for the star’s latest Scientology related crusade.

Cruise is a “founding board member” of the Hollywood Education Literacy Project (HELP), an effort to supposedly eradicate illiteracy through Hubbard “technology.”

Fox took People to task for being “so desperate to get a Cruise interview that they didn’t mind shilling for [Scientology].

So what else is new?

Scientology celebrities do this all the time and media outlets often cooperate.

The controversial organization has a stable of well-known actors and Hollywood types that they can easily trot out to promote one program after another through rather contrived personal appearances.

And some in the media appear anxious to get that face time, no matter what harm the touted program, product or cause might potentially do to others.

John Travolta likes to recruit celebs for Scientology, Kirstie Alley promotes Narconon, while lesser lights such as Juliette Lewis and Anne Archer do talk shows to knock certain prescription drugs and by inference the mental health profession.

Some publications and TV shows don’t seem to care; it’s good for circulation and ratings.

Celebrity-driven mags know that Scientology has been called a “cult.” And it’s easy to access information about the litany of lawsuits filed against it by former members for personal injuries. The organization is currently in court regarding a wrongful death suit.

Never mind. The effusive puff pieces keep coming and look more like infomercials than balanced reporting.

One expert quoted by Fox said that HELP “is no more a secular learning methodology than wine and communion wafers are a Sunday morning snack.” He added that the program promotes “acceptance of L. Ron Hubbard as authority figure” and does “much to soften [participants] up for future recruitment into Scientology itself.”

But don’t expect any detailed disclosure about this from Scientology or meaningfully balanced reporting on this subject within the pages of People. All you are likely to see is photo of Tom Cruise grinning over a personal endorsement.

And the Cruise/Scientology/HELP bandwagon gained momentum this week. The star’s story made it onto the Associated Press wire in an abbreviated version. Then Cruise and his cause rolled through the wire services like a wave washing over the US and breaking around the world.

Scientology has done it again.

There simply is no “cult” in the world today with the experience and resources to play the media as effectively through a revolving cast of celebrity proxies.

First there were the ubiquitous Scientologists running around at Ground Zero clad in “Scientology Volunteer” T-shirts offering help.

Then there was a well-publicized celebrity Scientologist visit by John Travolta.

One volunteer Scientologist later tried to cash on her experience through a book about working at Ground Zero. But it didn’t do so well.

Scientology, an organization often called a “cult,” doesn’t give up easily and now they seem to have found a way to make some money from the 9-11 tragedy.

A clinic has opened for business called “Downtown Medical” on Fulton Street in Lower Manhattan. It offers treatment for WTC workers exposed to toxins through the cleanup.

The clinic is closely associated with the “International Academy of Detoxification Specialists.”

The Academy states that its detoxification approach is based upon L. Ron Hubbard’s book “Clear Body Clear Mind.”

Hubbard is of course the founder of Scientology.

Scientologists use something called the “purification rundown,” which is most often associated with their Narconon program for drug rehabilitation.

This process supposedly eliminates toxins from the body. It includes saunas and large doses of niacin, that some say may actually be a health risk.

One medical expert said, “There is no documentation to show that the Hubbard method of detoxification… conforms to scientific standards and medical experience.” And he added, “The risks and side effects of the treatment method have also not been evaluated in a serious way.”

However, the New York City Firefighters Union apparently sees no problem with the treatment.

Long-time Hubbard fan, Narconon advisory board member and Senior Medical Advisor for the Academy David Root wrote a featured article that was published within the June issue of Fire Engineering Magazine, a national publication that is sent to firemen across the nation.

And Scientology was so impressed with its program’s success amongst NYC firemen; they ran a story about it at their own official website.

“It’s just a great program…I got my life back,” says one NYC fireman quoted.

But James Woodworth the Executive Director of the Academy is also the head of another Scientology related program called HealthMed in California.

HealthMed has a deeply troubled history of controversy, which includes serious allegations. The LA Times has reported this within a series of articles.

Doctors at the California Department of Health Services accused HealthMed of making “false medical claims” and of “taking advantage of the fears of workers and the public about toxic chemicals and their potential health effects, including cancer.”

Never mind. The Firefighters Union has invited Woodworth to speak at its yearly delegates meeting.

How far will all this go?

Maybe someone should ask officials at the NYC Fire Department and the Firefighters Union?

Some journalists write hard-hitting news stories about destructive cults, which have often led to further action. They expose wrongdoing and the authorities often follow-up through criminal prosecution or some other enforcement action.

However, there are those reporters who seem to be more interested in presenting a pretty picture for their community, than exposing the truth about cults.

Three recent stories about well-known groups often called “cults,” expose what looks like a penchant for puff pieces. This is a term used to describe uncritical articles that are more positive spin and/or froth than substance.

In such puffery reporters largely let the “cult” tell the story, without asking anything really tough, or follow-up questions.

Here are some recent examples that seem to fit into the category of “puff piece” if not cult apology.

A recent story written about the notorious group “Ananda Marga,” which has been accused of violent crimes, child abuse and linked to suicide, described members as “covered in a life of peace.”

The journalist did ask a member about the “C” word (cult) though.

A devotee answered evasively, “You won’t lose your mind and be brainwashed.” And according to another member they are “not a religion.”

Right.

I guess that resolves everything, well at least the reporter seems to think so at the Kingston Jamaica Gleaner.

However, P.R. Sarkar the founder and “God-Man” of Ananda Marga who died in 1990 did some time in an Indian prison. And that government felt he was important enough to publish a book about his group titled, Ananda Marga: Soiling the Saffron Robe.

This was not a “puff piece” and Sarkar comes off as little more than a “sociopath,” hardly “covered in a life of peace.” And not apparently respected by Hindus.

The next journalist to offer up what amounts to cult apologies works in Ithaca, New York. This time the group is the “Twelve Tribes,” a racist anti-Semitic “cult” led by Elbert Eugene Spriggs, a former carnival barker.

The Twelve Tribes has a horrific history of child abuse, terrible custody battles, kidnappings and harsh exploitation, which rivals some of the worst “cults” in America.

In numerous news reports former members have spoken out about the abuse they endured under Spriggs harsh totalitarian rule.

But the leader they now call “Yoneq” lives in luxury, travelling between his homes in France, the United States and South America.

Forget about all this.

The reporter for the Ithaca Times says the Twelve Tribes are a “unorthodox religious group…that worships Jesus.”

Right. Didn’t Jim Jones make that claim?

“And they have now chosen Ithaca as their newest community,” the reporter happily adds.

The upstate New York journalist then essentially dismisses virtually every allegation against the Twelve Tribes offering readers instead their version of events.

No former member is quoted, no other opinions offered except, “Much of the content found on the Web can be described as derogatory.”

Is this in-depth journalism?

The article reads almost like an infomercial with a plug for the group’s website at the end.

Such positive spin for “cults” in not limited to America. “Down under” an Australian journalist seems to be plugging away for Scientology.

This Sydney Morning Herald reporter tells us the story of Hindu boy named Raja who found happiness at the Athena School in Sydney run by Scientologists.

There is nothing said about the troubled history of this controversial church, that Time Magazine named the “Cult of Greed.”

Instead readers are regaled with how happy the little boy is at his new school, which teaches from text originated by L. Ron Hubbard, Scientology’s founder.

This Australian article puffs on almost like an ad campaign, complete with a price quote per school term and a mention for a booklet by Hubbard called The Way to Happiness.

However, Lisa McPherson didn’t seem to find her “way to happiness” and instead died after a breakdown, while under the care of her friends at Scientology.

Somehow the Sydney reporter didn’t bother to include that little titbit.

Certainly these articles will not be nominated for Pulitzers.

Instead of reflecting professional journalism at its best these reporters seem be treading down a different path.

They didn’t do their research and/or chose to ignore it.

Their motto appears to be; Make nice, be happy and ignore reality.

Maybe that is “The Way to Happiness”?

But cults have a nasty way of getting headlines, through bad behavior and shattered lives. And eventually that cannot be ignored, even in Ithaca, Kingston or Sydney.

Groups commonly called “cults” like Scientology and Falun Gong like to have holidays. Specifically, days set aside to celebrate their leader’s birthday, their organization or some other special interest they may have.

Don’t blame the “cults” for trying. It’s free advertising, doesn’t hurt their recruitment efforts, not to mention a dose of ego gratification.

But one local mayor has had enough of this nonsense.

Steve Berman, the mayor of Gilbert, Arizona, recently turned down an “L. Ron Hubbard Day” and rejected a proposed “Falun Dafa month.”

No doubt some will claim it’s “religious bigotry,” but Berman feels sectarian interests are inappropriate themes for a city to celebrate, reports the Arizona Republic.

Sadly, there are still quite a few politicians that are either taken in by such proposals or cave in with a little pressure.

It’s nice to know there is at least one town where due diligence has taken precedence over expediency.

Scientology is now apparently using the continuing crisis in the Middle East and calls for peace in the region as a new excuse for another front organization.

The so-called “Association for Peace and Understanding in the Middle East” (APUME) seems to be little more than another ploy to promote Scientology.

On its website APUME says, “We are volunteers —American, Palestinian and Israeli” with offices in “Florida” and “Los Angeles,” two bastions of activity for Scientology.

How does APUME advance the cause of peace?

This is supposedly accomplished through the distribution of booklets. And their featured publication is titled The Way to Happiness by Scientology’s founder L. Ron Hubbard.

APUME says it has handed out more than a million of these booklets in Hebrew and Arabic and hung up “thousands” of promotional “posters.”

It seems if all the Israelis and Palestinians would just embrace Hubbard’s philosophy everything would be alright.

APUME claims it is “not a religious group and does not have a religious agenda.”

Right.

APUME says you too can help bring peace to the Middle East by giving them money to produce and distribute more booklets.

They advise, “Every dollar that you donate buys one copy of The Way to Happiness booklet for an Israeli family and one for a Palestinian family.”

How about that, two for one.

However, APUME looks like a Scientology gimmick to get the public to pitch in for one more of its self-promotional schemes.

Robert Vaughn Young was once a high ranking and trusted member of the Church of Scientology and served the organization faithfully for more than 20 years before leaving.

He once explained, “About 18 of those years was spent in or senior to Dept. 20 (now called the Office the Special Affairs or OSA), the section that deals with the ‘enemies’ of the organization, which comes to mean anyone who disagrees with or criticizes any aspect of Scientology, Hubbard or ‘management.”’

Ironically, after leaving Scientology Young became one of its most effective critics and “enemies.”

Young unraveled some of the spin any myths, which surrounded the organization. And who could better do it than a former insider and spin-doctor from its public relations department.

That work against Scientology concluded in 1999 when Young was diagnosed with terminal cancer. His final battle ended on June 15th.

Young held a masters degree in Philosophy and once taught for the University of California Davis.

Robert Vaughn Young will no doubt be vilified by Scientology as perhaps a traitor and/or “suppresive person” within its mythology.

But Young will be remembered by those who continue his fight against the “Cult of Greed” as a hero.

Noted attorney and anti-cult activist Ford Green of San Anselmo, California has been nominated for a Trial Lawyers for Public Justice Foundation’s Lawyer of the Year award. The award is “given to the lawyer or lawyers who make the greatest contribution to the public interest by trying or settling a precedent-setting case,” reports the Alameda Times-Star.

Winners will be announced July 22nd at the foundation’s 21st annual awards dinner in San Francisco.

Green was nominated along with three other California attorneys for his work regarding a 22-year legal battle to collect a multi-million dollar personal injury judgement awarded to Lawrence Wollersheim against the Church of Scientology.

This is certainly not the first precedent-setting case for Green.

The prominent lawyer litigated and won the landmark appellate court decision, Molko v. Holy Spirit Association (1988) 46 Cal.3d 1092.

In this decision the California Supreme Court held that the First Amendment does not bar civil causes of action for fraud, intentional infliction of emotional distress and restitution when a cult uses deception, which subsequently leads to an unsuspecting individual’s exposure to thought reform techniques that cause suffering and damages.

In 1998 Greene also won a $1.6 million jury verdict in Bertolucci v. Ananda against The Church of Self Realization led by Swami Kiyananda in California for fraud, coercion and sexual exploitation.

Ford Green is an Advisory Board member of The Ross Institute.